El Poderoso, translated as “the powerful one,” is a packaging project focused on men that enjoy drinking flavored vodka. Inspired by the ferocity and power of the animal kingdom, each animal has its own flavor and brand color. The pronounced, script typeface visually rolls off the tongue, while dramatically contrasting with the sleek, linear shape of the bottle.
 

Fields
Branding
Packaging
Product Design

Date: 2014